Results-Driven Web Design Agency in Grand Rapids

Custom Websites Built to Grow Your Business

Your website is more than a homepage. It’s your first impression, best salesperson, and always-on brand experience. We build custom sites that not only look stunning—but drive real results.

Why Invest In a Custom Website

Because Pretty Websites Don’t Pay the Bills

Your site isn’t just a brochure. It’s your 24/7 brand ambassador. And it should be insanely good at its job (aka be findable, readable, and motivate visitors to action.)

60 %
52 %
60 %

Of users judge your credibility based on your website design.

Of online experiences start with a search engine.
Of first impressions are design-related.

What Most Web Designers Miss

A beautiful site means nothing if it doesn’t work. Here’s what many websites get wrong—and how we do it differently.

Many sites are built without a clear plan for how users move through it. We start with brand clarity, audience insight, and goals that guide every decision.

Design draws them in—but words convert. We help craft the messaging that drives real action.

If your site feels chaotic or slow, users bounce. We design seamless, intuitive experiences that keep people engaged.

Without data, you’re guessing. We set you up with analytics that track what matters—clicks, forms, conversions.

If you don’t give visitors a reason to reach out or stick around, they won’t. We build in lead magnets, CTAs, and nurture tools to grow your pipeline.

If your site’s not usable by everyone, you’re leaving people (and profit) out. We build with accessibility and mobile performance in mind.

Want a website that actually works?

Let’s build a site that’s rooted in strategy, designed to convert, and built for growth.

Custom Website Design + Development That Shines

The Secret Sauce Behind Every Website We Build

Our Process is clear, collaborative, and designed to move fast–without the chaos.

Before and After view of Engedi Church Web Strategy and Development by Lucera Studio, a web design agency in Grand Rapids, Michigan.
Before and after view of the Engedi Church website.

Web Design Packages

Pick Your Perfect Fit

Whether you’re a small business that needs simplicity or a larger organization ready for strategy-led design, we’ve got an option for you. We design websites that look sharp and work smart. From custom layouts to SEO-friendly content and scroll-stopping copy, we build digital homes that help your brand get found—and remembered.

Hassle-Free Website Management

Web Subscription Service

A streamlined solution for small businesses who need a modern, professionally managed website without the complexity.

Focus on growing your business while we handle everything else. For one upfront setup fee and a predictable monthly rate, you get a complete website solution that includes ongoing maintenance, reliable hosting, priority support, detailed analytics reporting, SEO optimization, and regular content updates.

Simple, Transparent Pricing:
$4,500 initial setup fee
$299/month for complete website management

What's Included:

All Web Design plans require a 24-month Growth & Support Plan subscription which will automatically renew on a month-to-month basis until cancelled by client. 

Fully Customized Website Tailored to Your Goals

Custom Web Design

For established brands with complex needs or larger teams who need a fully customized, strategy-led site built to perform. 

This is a collaborative, high-touch experience from discovery to launch—and it’s all yours when we’re done. We’ll scope and price based on your needs.

What's Included:

A fresh website deserves fresh visuals.

Branding

A strong brand is the foundation of a great website. If your visuals, voice, or strategy need a refresh, we’ll help you get clarity before jumping into design. 

Inquire here.

Content

Content keeps your brand relevant and visible. From monthly shoots to high-impact video, we help you show up consistently + connect with your audience.

Inquire here.

See Our Work In Action

From “we need a website” to “we just booked our next client”—our work delivers real-world results.

Web Design Client Reviews

What Our Clients Have to Say

Madey Ferrell
Madey FerrellCommunications Director, Engedi Church
Liz and her team made our web strategy and design process feel seamless and collaborative, asking great questions and bringing fresh, creative ideas to the table. We’re beyond happy with our new website—it looks great, works smoothly, and is a joy to use. From start to finish, they truly impressed us with their expertise and teamwork!
Theresa Casey
Theresa CaseyCo-Owner, Sensory Marketing Pros
I don't know how we would have rebranded our entire company and website without Liz’s help and creative direction! The whole process from strategy meetings to design, photography, and the website build would have been a much slower and inefficient process without Lucera. We're super happy with our new brand and website!
Kylie Strawn
Kylie StrawnFounder, KLS Marketing Group
You are just amazing and have amazing talent! I needed help with my branding and I didn't have a clear direction of what I wanted to do and my website needed to be updated but I wasn't sure what I wanted to do at all nor did I have the time. You were so dedicated, always available and you answered all of my questions along the way. If you’re still deciding on whether to hire Liz or not, take the plunge and you will be so happy you did!

Let’s Light Up Your Website

Don’t settle for a site that looks good but doesn’t do anything.