Sensory Marketing Pros is a Lansing-based company that helps businesses create unforgettable customer experiences through curated scents, music, phone systems, and messaging. With 30+ years in the industry, they came to us looking for a brand that matched their growth and vision.
Services
Creative Direction
Brand Strategy
Brand Positioning
Brand Visual Design
Web Strategy
Web Design
Web Development
Copywriting
Industry
Professional Services
What We did
Lucera Studio rebuilt their brand from the ground up—clarifying strategy, renaming services, sharpening messaging, and designing a fresh visual identity. We extended this work into a new website that showcased their full suite of offerings with a clean, modern, and easy-to-navigate experience.
Challenges
As ProAudio and ProRoma merged into one evolving company, the brand lacked cohesion. The split identities caused confusion, and their DIY website couldn’t keep up with their expansion. They needed a unified, upscale-yet-approachable presence to carry them forward.
Results
Sensory Marketing Pros launched with a clear brand story, a confident visual identity, and a polished digital home. Their rebrand positioned them as a leader in sensory marketing while maintaining the trust and familiarity they’d built with longtime clients.
Client Testimonial
“I don’t know how we would have done that without Liz’s creative direction! The entire rebrand from design, photography, and the website would have been a much slower and inefficient process without Lucera. We’re super happy with our new brand.”
Theresa Casey
Co-Owner, Sensory Marketing Pros
