Brand + Marketing Consulting

Clear the chaos. Refocus your message. Get results that stick.

Your in-house team is smart. Capable. Maybe even scrappy. But even the best teams hit a wall. When momentum stalls, clarity fades, or strategy gets spread too thin—that’s where we come in.

Lucera Studio offers strategic brand and marketing consulting that helps you spot what’s missing, fix what’s cracked, and take your next steps with confidence.

You Might Be Here If…

  • Your brand feels fuzzy—and it’s hard to explain what makes you different
  • Your sales team is struggling to show off your value clearly and consistently
  • You’re launching something new but aren’t sure how to position or promote it
  • You’ve been DIY-ing strategy and need expert eyes to level it up
  • You’re not seeing the ROI you expected from current marketing efforts
  • You’re exploring a new audience or channel, but unsure how to begin
  • You need a partner—not another full-time hire—to help guide the way

Sound familiar? You’re not alone. Let’s figure it out—together.

Why Lucera?

We combine brand clarity with creative firepower. You’ll get seasoned insights, straight talk, and a whole lot of momentum.
Marketing consulting services by Lucera Studio, a creative brand and marketing studio in Grand Rapids.

Brand + Marketing Consulting Services

Three Ways to Work With Us

We keep it simple and strategic. Choose the consulting track that fits your goals and bandwidth.

Brand + Marketing Audit

Get the clarity you’ve been missing.

A deep dive into your current brand, content, and marketing strategy. We review what’s working, what’s falling flat, and where gaps are costing you growth—then deliver a custom, actionable report.

Best for: Marketing leads who need a roadmap—fast.

Strategy Workshop

Stuck on something specific? Let’s tackle it head-on.

This focused session is designed to help you make progress on a defined challenge, campaign, or idea. You bring the goal. We bring the strategy. 

Great for:

Walk Away With: ideas, answers, and an action plan.

Consulting Retainer / Fractional CMO

Add a marketing leader to your team—without the full-time hire.

Work directly with Liz to sharpen your brand, guide strategy, and keep things moving. You’ll also get access to our full creative team (photo, video, web, and more) at a preferred rate.

Perfect for:

Walk Away With: ideas, answers, and an action plan.

Let’s Get You Unstuck

Tell us what’s holding you back—we’ll help you move forward.