Inside The Social G Co. Brand Refresh by Lucera Studio

See how Lucera Studio transformed The Social G Co. with a full brand refresh, photo and video direction, and a high-performing website. Explore the strategy, creative direction, and early SEO results that boosted visibility and accelerated growth within the first month.

Services

Brand Strategy
Brand System Design
Creative Direction
Web Strategy
Web Design
Web Development
Copywriting
Photography
Videography

Industry

Professional Services
Marketing

Project Overview

The Social G Co. partnered with us to evolve their entire brand, from identity to imagery to a fully reimagined website. First, we pushed beyond expectations and comfort zone to develop a bold visual system with nostalgic charm and modern confidence. Next, we refreshed their logo and typography, built a magnetic creative direction, and executed a high-impact brand photo and video shoot.

Lastly, we wrapped everything in a new website designed for clarity, usability, and SEO performance, giving their digital presence the same energy and professionalism they bring to their clients every day.

Challenges

The Social G Co. had the heart, talent, and momentum, but their brand and website weren’t telling the full story of their growth as a company over the last five years. For example, their visuals felt too small for the clients they were attracting, and their site lacked accessibility, clarity, and search visibility. And without strong imagery or a strategic creative direction, their online presence wasn’t matching their real-world credibility or the caliber of work they were doing.

They came to Lucera Studio because they needed a brand system built for a growing agency: confident, cohesive, beautifully modern… with a little old-school charm that felt trustworthy and approachable.

What We Did

Brand Identity

A refined visual system with flexible logos, mark, and submarks
A typographic hierarchy that feels bold, modern, and timeless
A creative direction blending mid-century nostalgia with digital confidence

Photo + Video

A full brand shoot staged in a speakeasy-style lounge (shoutout to Mo’s CocktailLounge in Grand Rapids, MI!)
Team, individual, and lifestyle imagery that conveys magnetism, warmth, and professionalism
Video assets showcasing personality, team culture, and on-brand storytelling

Website

A conversion-ready, SEO-optimized site that’s easy to navigate
New content architecture and on-brand copywriting
Accessibility standards and best-in-class mobile performance
Structural SEO improvements that immediately impacted visibility
Optimized for a great user experience across desktop, laptop, and mobile devices

The Original Social G Co. Brand

Lacking clear messaging for desired target audience
Visuals and content that didn’t reflect their growth
Office-professional feel that wasn’t true to their founder or client experience
An outdated website with accessibility issues and a disjointed user experience

I had no idea at the time just how big of a creative journey I was stepping into… or how supported I’d feel every step of the way with Liz at the helm.

I truly cannot recommend Lucera Studio enough. The talent, clarity, and partnership Liz brought to this process were unmatched.

The result? A brand and website that not only looks incredible, but performs. We’re already seeing significant increases in SEO and web traffic – proof that smart, strategic design drives real results.

West Michigan is home to some seriously top-notch creative talent, and Liz is one of the best.

Mary Gunther
Founder & CEO, The Social G Co.

Website Design & Development on WordPress

Results

The brand refresh elevated The Social G Co, from a scrappy startup to a polished, in-demand digital agency; instantly recognizable, strategically differentiated, and impossible to ignore (our specialty).

They received a new brand system, photo and video content, and a redesigned website that sets them up to attract customers throughout Michigan and beyond.

The statistics below are from the first 30 days of launch in October 2025.