Branding Agency in Grand Rapids
Your Brand, Lit From Within
Imagine a brand so aligned, so magnetic, that people feel it before they fully understand it. It’s not just pretty—it’s powerful. Purposeful. And unmistakably you.
That’s what we build at Lucera Studio. We don’t just design logos. We craft bold identities rooted in strategy, story, and soul.
Why Branding Matters
Branding Isn’t Fluff—It’s Fuel.
33% more revenue.
That’s what consistently branded businesses earn compared to inconsistent ones.
20% stronger performance.
Companies with strong brands outperform their competitors in profit, growth, and market value.
59% of consumers will pay more.
People choose brands they trust—even when they cost more.
What Happens When You Brand with Lucera
You finally have a brand that looks good and leads somewhere.
Before Lucera
After Lucera
- You're second-guessing your visuals
- Your message feels muddy
- You're unsure how to stand out
- Your logo looks good but is disconnected from your purpose + position in the market
- You're clear on what makes you different
- You've got a brand that scales with you
- You look like the leader you are–and attract clients who see it
- Your visuals align with your purpose + actually move you forward
Want to have a brand that looks good and leads somewhere?
Begin with an intentional conversation with our team–no fluff, no pushy sales, just clarity.
Our Branding Packages
Facelift or Full Overhaul? You Choose.
Branding is more than a logo—it’s how your business shows up, stands out, and stays memorable. Your brand should be built for where you’re going next. Here are a few places to begin:
Brand Refresh
A refined look that reflects how far you’ve come.
Update and modernize your existing brand visuals while keeping the heart of who you are.
- Client Discovery Questionnaire
- Logo Redesign (primary + alt)
- Updated Color Palette + Font Selection
- Vector Files + File Type Guide
- Collaborative Project Check-Ins
→ Best for businesses happy with their foundation but ready for a refreshed look.
Full Brand Development
Build your brand from the inside out.
This isn’t surface-level. We go deep to uncover your positioning, story, and style—then translate it all into a magnetic, memorable identity. From strategy to visuals, we create a complete brand system that gives you clarity and supports growth long-term.
- Discovery + Target Audience Deep Dive
- Market Analysis + Pain Point Mapping
- Brand Positioning + Messaging Strategy
- Two Custom Moldboards
- Full Logo Suite Design
- Strategic Color Palette + Typography System
- Branding Guidelines Book
- Launch Collateral (Business Cards + 6 Social Graphics)
- Collaborative Project Check-Ins
→ Best for businesses seeking clarity, growth, and a brand identity built to scale long-term.
Branding doesn't stop at your logo...
Photo & Video Content
Content keeps your brand relevant and visible. From monthly shoots to high-impact video, we help you show up consistently + connect with your audience.
Marketing Campaigns
A strong brand sets you up to stand out. If you need help grabbing attention through digital campaigns (think email, social, ads), we got you!
