About Lucera Studio | Creative Marketing in Grand Rapids
Brighter Brands Begin Here
Who We Are
Lucera Studio, formerly known as LMC Agency, is a creative marketing and brand strategy company based in Grand Rapids. We help brands rise above the noise with clear messaging, elevated design, and campaigns that actually connect.
Lucera means “to bring light.” It’s a nod to our belief that:
- Marketing should clarify, not complicate
- Design should illuminate, not distract
- That every brand has a story worth telling—and telling well.
We’re strategists, designers, writers, and creators. We’re also sourdough bakers, gardeners, travelers, and resilient as hell. Our dynamic approach reflects the kind of brands we love working with—rooted, resourceful, and ready to grow.
Why Work With Us?
Because you don’t just get design or branding, you get clarity. We lead with strategy so your visuals, messaging, and campaigns all work together (not just look nice).
Because we believe in humans over hype. We want your audience to feel seen, your story to land, and your marketing to connect, not just circulate.
Because we bring both grit and creativity. Whether it’s in the boardroom or behind the scenes, we lean in when it matters—so your brand shines brighter and grows stronger.
Based in Grand Rapids. Working Worldwide.
Lucera Studio is proudly rooted in Grand Rapids, Michigan but our clients span coast to coast (and beyond). We work with companies across industries who want more than clicks—they want connection, clarity, and content that converts.
Whether you’re a founder rebranding with intention or a marketing leader launching a new campaign, we help you tell your story, beautifully and strategically.
We love to exceed expectations
How We Work
What You Can Expect
We don’t just make things look good. We make them make sense.
We bring together strategy and creative under one roof—so your brand can grow with intention and impact. That means:
- Brand strategy that gives your business a clear direction
- Design that looks refined and feels effortless
- Messaging that speaks to your audience (and gets results)
- Campaigns that blend creativity with ROI
We believe marketing should feel less like a grind and more like momentum.
A Note from Liz, Founder of Lucera Studio
Lucera Studio was born from both strategy and soil. For as long as I can remember, I’ve been building—a family, brands, businesses, garden beds. I grew up riding horses and learning the value of patience, grit, and paying close attention. And somewhere between designing logos and digging into the earth, I discovered that great brands—like gardens—thrive when they’re rooted in something real.
For years, I ran a studio called LMC Agency. It served us well. But as our work grew deeper, more transformational, and more design-forward, I felt the name no longer fit. We weren’t just executing marketing tactics—we were helping businesses find clarity, elevate their identity, and show up with confidence in the market. I wanted a name that reflected that evolution. A name that carried light, meaning, and movement. And also a subtle nod to my Italian heritage that has shaped who I am today.
Lucera means “to bring light.” To me, that’s what brand marketing should do—illuminate who you are, where you’re going, and how to connect with the people who matter most.
This studio is where that work happens. It’s a place for thoughtful, ambitious businesses to gain clarity, stand taller, and shine brighter. If that’s what you’re after, you’re in the right place.
Let’s build something true together.
—Liz