How Twisthink Turned a Newsletter Into a Brand Power Move
Discover how Twisthink, a leading product development firm, revolutionized their brand using educational video marketing. Learn how our team delivered powerful content that boosts engagement, drives sales, and strengthens brand presence.
Twisthink is a team of designers and technologists that partner with companies to accelerate the design + development of connected solutions. We partnered together to produce powerful video content that boosted engagement, drove sales, and strengthened their brand presence.
Services
Consulting
Story Development
Video Production
Video Editing
Motion Graphics
Video Marketing
Content Marketing
Industry
Professional Services
Technology
What We did
Twisthink—a top-tier product innovation firm in Grand Rapids—came to us with a newsletter problem. It wasn’t bad… it just wasn’t doing anything. They wanted to stand out, spark interest, and actually get people excited to click.
So, we pitched a bold idea: scrap the text-heavy scroll and lead with video.
With a clear vision and a fast-moving timeline, we mapped out a video strategy, produced a polished, custom-animated thought leadership series, and helped Twisthink roll it out to their audience with confidence.
The Challenge
We had less than two weeks to concept, script, animate, and deliver a video that captured their expertise and their personality. No pressure.
We brought it to life with a clear storyline, high-quality production, and animations that gave their brand an ownable edge—all while positioning them as a leader in their space.
The Ripple Effect
One video turned into two… then 28.
Over 20 months, Twisthink built an entire content ecosystem around these videos—reusing them across email, social, blog content, and sales tools.
The result? More engagement, stronger relationships with future clients, and a standout brand presence that gets remembered (and shared).
Playlist
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