Case Study Update – The Social G Co: What Happened After Launch"
In this SEO social media agency case study, see how Lucera Studio’s ongoing content, SEO, and web support tripled The Social G Co.’s search visibility and turned traffic into clients
Tags: social media agency website results, SEO case study small business, Grand Rapids web design agency, branding agency client results
Client: The Social G Co.
Services: Brand identity, web design, ongoing content, SEO, and web management
Timeline:Brand and web launch, followed by 9+ months of retained support
The Recap
We built The Social G Co. a brand and website that positioned them as Grand Rapids’ go-to social media agency. But a great launch is only the starting line. Since then, we’ve stayed on as their content, SEO, and web management partner, and the numbers tell the story of what consistent support actually does for a small business.
The Results
Search visibility nearly tripled year over year. Comparing November 2025 through January 2026 to the same three months a year earlier, Google impressions grew from 3.11K to 9.02K, a 190% increase. Clicks grew right along with it, up from 62 to 79.
Average position climbed 12 spots. Over that same window, The Social G Co.’s average position in Google search results improved from 36.6 to 24.7. That’s the difference between buried on page 3 and showing up where people actually look.
Site traffic grew steadily, month over month. Total visits climbed from 175 in October 2025 to a peak of 269 in March 2026, a 54% increase in just five months of ongoing content and SEO work.
The website turned a stranger into a client. In March 2026, the site brought in 6 new inquiries through the contact form. One qualified lead became a paying client. That’s not vanity traffic. That’s a website doing its job.
Inquiries kept coming, month after month. From Biggby Coffee and iSmash Grand Rapids, to Leo’s Seafood, and TBT Ortho, new leads showed up through the site consistently, not as a one-time launch bump but as an ongoing channel.
A single case study out-converted everything else on the site. When we published the Biggby Coffee case study, it earned a 5.88% click-through rate, far above any other page. Proof-driven storytelling works, and it’s why we keep building out that library.
Core pages started converting attention, not just earning clicks. After content and messaging updates, the About page held an 8.6% bounce rate and Services held 4.2%, both well below site average. Visitors who land on these pages are staying and reading, not bouncing.
The Takeaway
A brand launch gets you in the room. What keeps you in the room is what happens after: the blog posts, the SEO adjustments, the case studies, the small fixes to a meta description that turn “found in search” into “chosen in search.”
The Social G Co.’s growth wasn’t one big swing, it was months of steady, compounding work.
Ready to stand out online? Reach out to our team.
