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Terra Square Brand Refresh and Web Design by Lucera Studio

A web design case study for a Michigan based community events venue: We redesigned and built an event rental WordPress site that’s easy to update and scale. See how the new site grew search clicks 4x and put rentals in the spotlight.

Industry:
Event Venue
Coworking Space
Hudsonville Community

Introduction

Terra Square is a heartbeat of Hudsonville. It’s where celebrations happen, where communities gather, where milestones get marked. But the website wasn’t keeping up with the space itself. It was hard to update, buried the event rental opportunity that drives most bookings, and didn’t reflect the energy of what actually happens inside those walls.

What We Delivered

Logo refresh
Web strategy and information architecture
Full website design and development
Copywriting
Site Launch
Brand Photography
Ongoing support through Lucera’s Stewardship Plan

The Challenge

Terra Square needed a site that could be updated without a developer on call, and one that put event rentals front and center since that’s how most people engage with the space in the first place.

The Approach

Lucera led creative direction, refreshed the logo, and rebuilt the site from strategy through launch: information architecture, web design, development, and copywriting, all built on Elementor so the Terra Square team could make updates themselves. The homepage was designed to sell the space at a glance, mobile-friendly and built to grow as the business does.
Terra Square event venue in Hudsonville, Michigan, following its brand and website refresh by Lucera Studio

Growing Since Launch

The site was built to flex, and the Terra Square team has put that to the test. When they needed a new page, they added it themselves using the design structure Lucera set up, no developer required.

The results have followed. Since launch, monthly clicks from Google search have grown nearly fourfold, from 265 in March to over 1,000 by June.

Meanwhile, average search position climbed from 33 to under 11, a jump from page three of Google to the top of page one. Organic search now drives the majority of site traffic, and visitor engagement keeps climbing right along with it.

Every month, Lucera provides ongoing support such as content updates, analytics reporting, and tech support through our Stewardship Plan, keeping the Terra Square team in the loop on what’s working and what’s next.

The Result

A site that finally matches the space: visually engaging, easy to manage, and built around the rental business that keeps Terra Square running.

Brighter brands begin here.

More Work