Services
Creative Direction
Photography
Videography
Script Development
Soundwork
Graphic Design
Marketing Strategy
Industry
Non-Profit Organization
Municipality
What We did
We partnered with the City of Hudsonville to concept and execute Find Your Place, a place marketing campaign that blends emotion with strategy. As an extension of the Hudsonville Has It initiative, our team developed a full digital rollout including a cinematic video ad, short-form social videos, bold campaign graphics, and a tailored digital strategy to bring the message to life across channels.
Cinematic + Social Videos
Challenges
Hudsonville wanted to stand out in a competitive landscape of growing West Michigan communities. The challenge was to craft a message that felt both emotionally resonant and practical—speaking to future residents, businesses, and longtime locals alike. They needed a cohesive visual and messaging system that could work across platforms with limited internal capacity.
Results
The campaign rollout included email and social content that gained early traction and strong community engagement. The hero video captured the spirit of Hudsonville and is now being used across digital platforms to support tourism, economic development, and resident pride. Final performance results are being gathered, but initial feedback points to an energized response and increased visibility for the city.
