About
What We Do

Big ideas. Smart strategy. Gorgeous execution.

We build brands that feel like you—clear, confident, and built to connect. Whether you need a visual refresh or a whole new story, we’ll help you bring it to life in a way that actually resonates.

Branding

Stand out with intention. We craft brands that do more than look good—they’re rooted in strategy and built to scale. Logos, colors, voice, and vibe? Covered.

Web Design

Because your website should work as beautifully as it looks. We design custom WordPress sites that are easy to use, easy to love, and optimized for action.

Content

Scroll-stopping, story-driven content that sounds like you. From photos and video to brand messaging and launch graphics—we help you show up in style and in sync.

Consulting

Need to solve a problem? We love a good challenge. Our strategic sessions bring clarity, direction, and doable next steps—without the jargon or overwhelm.
Our Work

Lucera Studio Portfolio

Creative Concepts. Flawless Follow-Through

It's how we've helped these brands shine.

Explore our branding, websites, and content work created for clients in Grand Rapids and beyond.

Find Your Place marketing campaign for the City of Hudsonville

Hudsonville Has It: Find Your Place Campaign

City of Hudsonville

AIA Grand Rapids partnered with LMC Agency to create a modern website, strategic plan, and engaging video content that inspires and connects architects.

AIA Grand Rapids

Engedi Church

Twisthink, Twisthink is a professional service firm that partners with companies to develop digital strategies and solutions.

How Twisthink Turned a Newsletter Into a Brand Power Move

Sensory Marketing Pros: More Than a Makeover—A Market Reset

KLS Marketing Group

Safe Haven

Grand Rapids Public Museum

E+M Creative Co

SemiRebel Business Management

Ready to bring your brand into the light?

Whether you’re rebranding or building from scratch, we help you get clear and move forward. Reach out today for a consultation.