Lucera Studio is a creative marketing and brand strategy studio that helps growing businesses clarify their brand, elevate their design, and market with purpose. Based in Grand Rapids, serving clients nationwide.
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The Best Web Designers in Grand Rapids

Websites Built to Grow Your Business

Your website is more than a homepage. It’s your first impression, best salesperson, and always-on brand experience. Lucera Studio builds websites for businesses that want to show up, look great, and sell more.

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We make sure you show up on Google

Your website is the digital front door to your business. It’s your always on sales rep that shares who you are, what you do, and why your audience should work with you. Your business can’t afford a DIY design with zero web strategy. When you invest web design services with Lucera, we make sure your site looks great, stands out, and performs.

Lucera websites are strategically built to capture your audience’s attention; packed with SEO-friendly copy that makes sense to Google and your customers. Furthermore, we help you showcase your value through quality photos and video content, stunning portfolios, and engaging experiences that turn visitors into clients.

Ready for a custom website that wows your customers and shows up on Google? Get started today!

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Lucera Studio has the best web design team in Grand Rapids

Here's Our Secret Sauce Behind Every Website Build

We support you from concept through website launch and beyond. Our web process covers:

  • Discovery Call
  • Strategy + Site Architecture
  • Copywriting + Design + Collaborative Revisions
  • Photo/Video Shoot (if requested)
  • Development + Testing
  • Integrate Lead Generators
  • Optimize for Search Engines like Google
  • Launch + Celebrate
Before and After view of Engedi Church Web Strategy and Development by Lucera Studio, a web design agency in Grand Rapids, Michigan.
Before and after view of the Engedi Church website.

Lucera Web Design Offerings

Whether you’re a small business that needs simplicity or a larger organization ready for strategy-led design, we’ve got an option for you. We design websites that look sharp and work smart. From custom layouts to SEO-friendly content and scroll-stopping copy, we build digital homes that help your brand get found and be remembered.

Semi-Custom Website

A fast, thoughtful way to establish a professional digital presence.

Best for: Teams who need to show up credibly online without a fully custom build.

Outcomes:

  • A polished, conversion-ready website
  • Clear brand expression online
  • A stable foundation for growth
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Custom Website Design

A strategic digital platform designed to support performance, flexibility, and long-term growth.

Best for: Brands ready to treat their website as a core business tool, not just a brochure.

Outcomes:

  • A scalable, high-performing website
  • Improved user experience and clarity
  • A platform built to evolve with your business
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Web Design Testimonials

Madey Ferrell
Madey FerrellCommunications Director, Engedi Church
Liz and her team made our web strategy and design process feel seamless and collaborative, asking great questions and bringing fresh, creative ideas to the table. We’re beyond happy with our new website—it looks great, works smoothly, and is a joy to use. From start to finish, they truly impressed us with their expertise and teamwork!
Theresa Casey
Theresa CaseyCo-Owner, Sensory Marketing Pros
I don't know how we would have rebranded our entire company and website without Liz’s help and creative direction! The whole process from strategy meetings to design, photography, and the website build would have been a much slower and inefficient process without Lucera. We're super happy with our new brand and website!
Kylie Strawn
Kylie StrawnFounder, KLS Marketing Group
You are just amazing and have amazing talent! I needed help with my branding and I didn't have a clear direction of what I wanted to do and my website needed to be updated but I wasn't sure what I wanted to do at all nor did I have the time. You were so dedicated, always available and you answered all of my questions along the way. If you’re still deciding on whether to hire Liz or not, take the plunge and you will be so happy you did!

What Most Designers Miss

A beautiful site means nothing if it doesn’t work. Here’s what many web "experts" get wrong (and how we do it differently!)

  • No Strategy

Many sites are built without a clear plan for how users move through it. We start with brand clarity, audience insight, and goals that guide every decision.

  • Weak Copy

Design draws them in—but words convert. We help craft the messaging that drives real action.

  • Clunky UX

If your site feels chaotic or slow, users bounce. We design seamless, intuitive experiences that keep people engaged.

  • No ROI Tracking

Without data, you’re guessing. We set you up with analytics that track what matters—clicks, forms, conversions.

  • Missed Lead Opportunities

If you don’t give visitors a reason to reach out or stick around, they won’t. We build in lead magnets, CTAs, and nurture tools to grow your pipeline.

  • Not Accessible or Mobile-Friendly

If your site’s not usable by everyone, you’re leaving people (and profit) out. We build with accessibility and mobile performance in mind.

Ready for a modern website that looks great and stands out?

Contact Lucera Studio