Brand Strategy and Creative Marketing Services
Create Clarity. Build Momentum.
Lucera partners with growing companies through focused Projects and thoughtful Ongoing Support. Our work is designed to bring clarity first, then help that clarity turn into sustained momentum.
Projects: Create Clarity
Projects are strategic, time-bound engagements that help you make confident decisions about how your brand shows up. Each project is designed to establish alignment, direction, and a strong foundation for what comes next.
Brand Strategy + Brand Systems
Brand Refresh
A strategic realignment for brands that have evolved and need their identity or messaging to catch up.
Best for: Established organizations whose brand no longer reflects who they are today.
Outcomes:
- Clearer positioning and messaging
- Refined visual identity
- Alignment across touchpoints
Full Brand Design
A foundational engagement to define who you are and how you show up: clearly and consistently.
Best for: Organizations building a brand from the ground up or redefining their direction.
Outcomes:
- Strategic brand clarity
- A cohesive visual system
- Confidence in future decisions
Web Design + Development
Semi-Custom Website
A fast, thoughtful way to establish a professional digital presence.
Best for: Teams who need to show up credibly online without a fully custom build.
Outcomes:
- A polished, conversion-ready website
- Clear brand expression online
- A stable foundation for growth
Custom Website Design
A strategic digital platform designed to support performance, flexibility, and long-term growth.
Best for: Brands ready to treat their website as a core business tool, not just a brochure.
Outcomes:
- A scalable, high-performing website
- Improved user experience and clarity
- A platform built to evolve with your business
Ongoing Support: Maintain Momentum
After a project launches, most clients choose a level of Ongoing Support based on how much momentum they want to maintain. This ensures your investment stays healthy, relevant, and effective over time.
Stewardship
Baseline care designed to protect and maintain what was built.
To properly care for a newly launched website, we begin with Stewardship as the foundational level of support.
Designed to:
- Keep your site stable + secure
- Monitor performance + health
- Address small updates as needed
Optimization
Ongoing improvements focused on performance, SEO health, and usability.
Best for: Teams who want their site to improve over time, not just stay maintained.
Designed to:
- Identify + implement performance improvements
- Support search visibility + site health
- Make iterative enhancements based on real data
Visibility Support
Content and campaign support to help brands stay consistent and visible.
Best for: Teams with internal resources who need strategic or executional support.
Designed to:
- Support content planning + execution across all marketing channels (think social media, Meta and Google Ads, web, + email platforms)
- Supplement in-house marketing teams or compliment existing efforts
- Maintain consistency across campaigns
Ready to bring your brand into the light?
How Clients Typically Engage
- Start with a Project to create clarity
- Launch with confidence
- Choose the level of Ongoing Support that best fits your goals
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We guide recommendations at each stage to ensure the work continues to serve your business as it grows.
Ready for more clarity + momentum?
Begin with an intentional conversation with our team.