The Social G Co. Brand Refresh Case Study

See how Lucera Studio transformed The Social G Co. with a full brand refresh, photo and video direction, and a high-performing website. Explore the strategy, creative direction, and early SEO results that boosted visibility and accelerated growth within the first month. Services Brand StrategyBrand System DesignCreative DirectionWeb StrategyWeb DesignWeb DevelopmentCopywritingPhotographyVideography Industry Professional ServicesMarketing Project Overview […]
Hudsonville Has It: Find Your Place Campaign

A vibrant place marketing campaign designed to spark pride, attract new residents, and help people see themselves in Hudsonville’s story. Part of the city’s ongoing Hudsonville Has It campaign, Find Your Place builds on the community’s brand promise with fresh storytelling and modern visuals. Services Creative DirectionPhotographyVideographyScript DevelopmentSoundworkGraphic DesignMarketing Strategy Industry Non-Profit OrganizationMunicipality What We […]
City of Hudsonville

The City of Hudsonville wanted to foster a deeper sense of belonging and showcase why their city is an incredible place to live and work. They partnered with us to breathe new life into their “Hudsonville Has It” campaign through consulting, apparel design, and photography. Services ConsultingApparel DesignProfessional Photography Industry Non-Profit Organization What We did […]
AIA Grand Rapids

AIA Grand Rapids, a local chapter of AIA, unites and amplifies the voices of the architectural profession to empower and inspire our members and communities. Services Marketing StrategyWeb StrategyWeb DesignWeb DevelopmentCopywritingVideo Production Industry ArchitectureNon-Profit Organization What We did We partnered with AIA Grand Rapids to transform their digital presence from the ground up. Starting with […]
Engedi Church

Engedi Church, with locations in Holland and Grand Rapids, MI, is a mission-driven, Bible-teaching church aiming to attract unchurched Millennials and Gen-Z. They needed a modern website to better connect with their community and reflect their values. Services Creative DirectionWeb StrategyWeb DesignWeb DevelopmentCopywriting Industry Non-Profit Organization What We did Engedi Church sought a modern, user-friendly […]
How Twisthink Turned a Newsletter Into a Brand Power Move

Discover how Twisthink, a leading product development firm, revolutionized their brand using educational video marketing. Learn how our team delivered powerful content that boosts engagement, drives sales, and strengthens brand presence.
Sensory Marketing Pros: More Than a Makeover—A Market Reset

Go behind the scenes of a remarkable rebrand for Sensory Marketing Pros, lead by Lucera Studio, a strategic brand marketing agency based in Grand Rapids, Michigan.
KLS Marketing Group

KLS Marketing Group is a social marketing agency based in the greater Phoenix area. They help small businesses, real estate agents and interior designers leverage social marketing to stand out online. Services ConsultingBrand StrategyBrand Visual DesignCopywritingWeb Design Industry Professional Services What We did Lucera Studio rebuilt their brand from the ground up—clarifying strategy, renaming services, […]
Safe Haven

Safe Haven Coach Safe Haven Coach provides nervous system support & somatic coaching for high-achievers who want to heal while pursuing their goals. They strive to foster healing and joy to those experiencing chronic stress, trauma and burnout all around the world. The capabilities Brand Strategy, Brand Identity, Copywriting The challenge Safe Haven Coach came […]
Grand Rapids Public Museum

The GRPM boasts one of Michigan’s largest collections of historical and cultural artifacts and scientific specimens that tell the stories of West Michigan and beyond. From 2018-2020, they hosted TOYS!, an interactive, multi-generation exhibition of toys and games to rekindle childhood memories and spark the creation of new ones. Services MessagingScript DevelopmentVideo ProductionStudio Video Editing […]
